Abstract
The annual fund is an important component of a strong development program. It tends to be the entry point for donors to test the stewardship and professionalism of an organization. One drawback of the program is the need to ask donors for gifts on an annual basis, which requires considerable time, effort and budget. This article focuses on an innovative annual fund that builds donor loyalty through a donor-centric model.
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2joined the University of Rochester in 2006 as Senior Director of the George Eastman Circle to provide leadership and strategic direction for the creation of new university-wide leadership annual giving society. Previously, she held various positions in alumni affairs and development at Harvard University for 10 years. Katz holds a BA from Washington University in St Louis and an MA from New York University.
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Thompson, J., Katz, S. & Briechle, P. A high level annual fund without the annual ask. Int J Educ Adv 9, 273–279 (2010). https://doi.org/10.1057/ijea.2009.46
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DOI: https://doi.org/10.1057/ijea.2009.46