Editorial
Journal of Commercial Biotechnology (2008) 14, 197–200. doi:10.1057/jcb.2008.19
Connecting product innovation management and marketing
Leyland Pitt1 and Ian McCarthy1
1Segal Graduate School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada. Tel: +1 778 782 3708; Fax: +1 778 782 4920
Correspondence: Leyland Pitt, E-mail: lpitt@sfu.ca; Ian McCarthy, imccarth@sfu.ca
