TABLE OF CONTENTS
Volume 14, Issue 3 (July 2008)
Special Issue: Connecting Product Innovation Management and Marketing
Editorial
Connecting product innovation management and marketing
Leyland Pitt and Ian McCarthy
J Commer Biotechnol 14: 197-200; doi:10.1057/jcb.2008.19
Papers
New pharmaceutical product development: Barriers to overcome and opportunities to exploit
Nic S Terblanche
J Commer Biotechnol 14: 201-212; advance online publication, April 29, 2008; doi:10.1057/jcb.2008.11
The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence
Pierre Berthon, Leyland Pitt, Deon Nel, Esmail Salehi-Sangari and Anne Engstrom
J Commer Biotechnol 14: 213-224; advance online publication, May 13, 2008; doi:10.1057/jcb.2008.12
Anticipating and managing the challenges of biotechnology marketing
Heidi Rajamäki
J Commer Biotechnol 14: 225-231; advance online publication, May 6, 2008; doi:10.1057/jcb.2008.13
A comparison of R&D indicators for the Vancouver biotechnology cluster
Monica Salazar, Martin J Bliemel and J Adam Holbrook
J Commer Biotechnol 14: 233-246; advance online publication, June 3, 2008; doi:10.1057/jcb.2008.16
Using brand personality to assess whether biotechnology firms are saying the right things to their network
Lisa Papania, Colin Campbell, Robert Ankomah Opoku, Maria Styven and Jean-Paul Berthon
J Commer Biotechnol 14: 247-255; advance online publication, April 29, 2008; doi:10.1057/jcb.2008.14
Remembering Epimetheus: Biotechnologies and the market
Pierre Berthon, Ekin Pehlivan and Philip DesAutels
J Commer Biotechnol 14: 257-264; advance online publication, June 3, 2008; doi:10.1057/jcb.2008.18
