Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Papania, Lisa
AU  - Campbell, Colin
AU  - Opoku, Robert Ankomah
AU  - Styven, Maria
AU  - Berthon, Jean-Paul
TI  - Using brand personality to assess whether biotechnology firms are saying the right things to their network
JA  - J Commer Biotechnol
PY  - 2008/04/29/online
VL  - 14
IS  - 3
SP  - 247
EP  - 255
PB  - Palgrave Macmillan Ltd
SN  - 1462-8732
UR  - http://dx.doi.org/10.1057/jcb.2008.14
ER  -