Content-type: text/application/x-research-info-systems TY - JOUR AU - Pitt, Leyland AU - McCarthy, Ian TI - Connecting product innovation management and marketing JA - J Commer Biotechnol PY - 0000///print VL - 14 IS - 3 SP - 197 EP - 200 PB - Palgrave Macmillan Ltd SN - 1462-8732 UR - http://dx.doi.org/10.1057/jcb.2008.19 ER -