Content-type: text/application/x-research-info-systems Provider: Palgrave Macmillan Content: application/x-research-info-systems TY - JOUR AU - Eggleston, Richard AU - Bruce, Lindsay TI - Maximising profitability through commercially successful implementation of over-the-counter switches JA - J Generic Med PY - 2003/10/01/print VL - 1 IS - 1 SP - 13 EP - 20 SN - 1741-1343 UR - http://dx.doi.org/10.1057/palgrave.jgm.4940013 ER -