Handbook of Research in International Marketing

Journal of International Business Studies (2005), 36, 591–592. doi:10.1057/palgrave.jibs.8400148

Edited by Subhash Jain
Cheltenham, UK/Northampton, MA, USA: Edward Elgar; 2003

Pervez Ghauri Reviewed by¹

¹Manchester Business School, The University of Manchester, Booth Street West, Manchester M15 6PB, UK. E-mail: Pervez.Ghauri@mbs.ac.uk

Palgrave Macmillan Journals

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