Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Hung, Kineta H
AU  - Li, Stella Yiyan
AU  - Belk, Russell W
TI  - Glocal understandings: female readers/' perceptions of the new woman in Chinese advertising
JA  - J Int Bus Stud
PY  - 2007/07/19/online
VL  - 38
IS  - 6
SP  - 1034
EP  - 1051
PB  - Academy of International Business
SN  - 0047-2506
UR  - http://dx.doi.org/10.1057/palgrave.jibs.8400303
ER  -