¹INSEAD, Singapore, Singapore

Correspondence: MA Witt, INSEAD, 1 Ayer Rajah Avenue, Singapore 138676, Singapore. Tel: +65 6799 5253; Fax: +65 6799 5399; E-mail: Michael.WITT@insead.edu

Received 13 September 2007; Accepted 13 September 2007; Published online 8 November 2007.

Abstract

The 1997 JIBS paper by Ralston, Holt, Terpstra, and Yu was instrumental in anchoring and extending the construct of crossvergence in cross-cultural research. Ten years on, the paper has lost none of its relevance, and continues to offer important opportunities for further theory development and attendant empirical research. Scope for further work seems to exist especially in three areas: the meaning of crossvergence; national culture and economic ideology; and processes of change.