Content-type: text/application/x-research-info-systems TY - JOUR AU - Tung, Rosalie L TI - The cross-cultural research imperative: the need to balance cross-national and intra-national diversity JA - J Int Bus Stud PY - 2007/11/01/online VL - 39 IS - 1 SP - 41 EP - 46 PB - Academy of International Business SN - 0047-2506 UR - http://dx.doi.org/10.1057/palgrave.jibs.8400331 ER -