Content-type: text/application/x-research-info-systems TY - JOUR AU - Chen, Shih-Fen S TI - A transaction cost rationale for private branding and its implications for the choice of domestic vs offshore outsourcing JA - J Int Bus Stud PY - 2008/08/28/online VL - 40 IS - 1 SP - 156 EP - 175 PB - Academy of International Business SN - 0047-2506 UR - http://dx.doi.org/10.1057/palgrave.jibs.8400419 ER -