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Marketing to the ageing consumer: The secrets to building an age friendly business

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Sikkel, D. Marketing to the ageing consumer: The secrets to building an age friendly business. J Market Anal 1, 61–62 (2013). https://doi.org/10.1057/jma.2012.3

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  • DOI: https://doi.org/10.1057/jma.2012.3

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