Skip to main content
SpringerLink
Log in

Predictive analytics: The power to predict who will click, buy, lie, or die

  • Book Review
  • Published:
Journal of Marketing Analytics Aims and scope Submit manuscript

    We’re sorry, something doesn't seem to be working properly.

    Please try refreshing the page. If that doesn't work, please contact support so we can address the problem.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Author information

Authors and Affiliations

  1. Boire Filler Group, Pickering, Ontario, Canada

    Richard Boire

Authors
  1. Richard Boire
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Boire, R. Predictive analytics: The power to predict who will click, buy, lie, or die. J Market Anal 1, 184–185 (2013). https://doi.org/10.1057/jma.2013.14

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/jma.2013.14

Search

Navigation