Welcome to Journal of Medical Marketing
The Journal of Medical Marketing is guided by its respected Editor Dr Leonard Lerer (INSEAD) and an international Editorial Board of leading academics and senior practitioners from the medical industry.
Free online issue
2008 Volume 8
Four issues per volume
ISSN: 1745-7904
EISSN: 1745-7912
Editor:
Leonard Lerer, France
Introduction
The Journal aims to facilitate excellence in marketing and strategic management in the pharmaceutical, medical device, diagnostic and other markets in which the customer is a clinician or related professional.
Every quarter the Journal contains a range of peer-reviewed papers, including both practitioner studies and leading edge academic research, covering the breadth of the industry. The Journal also provides expert analysis of the changes taking place in the global medical market, and reviews the latest market research reports available in all three industry sectors.
News
Journal of Medical Marketing will be going to Advance Online Publication (AOP) in 2008!
Forthcoming Masterclass Series: Input Required
Focus on e-learning as a brand manager learning medium
Giles D Moss of Pharma Brand Logic will be writing a series of Masterclass articles and requires your input. Please click here to read more and to find out how you can get involved.