INSTRUCTIONS FOR AUTHORS

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Type of submissions

Executive submissions:

For executives working in the industry, and the consultants and other supporting professionals working with them, the journal offers the opportunity to publish leading-edge thinking to a targeted and relevant audience.

Executive submissions should represent original thinking in the areas of marketing and strategic management as it relates to markets in which the customer is a clinician or related professional, or the healthcare organisations in which they work. Preference will be given to papers presenting original data (qualitative or quantitative), case studies and examples. Submissions that are not original or that are overtly promotional are discouraged and will not be accepted.

Executive submissions should aim for a length of 2000-4000 words and should be written in a 3rd person, objective style. Whilst references are not essential for executive submissions, they are encouraged and should be presented in Vancouver format.

Academic submissions:

For academics studying the domains of marketing or strategic management in this industry, the journal offers an opportunity for early publication and valid criticism that is unlikely to conflict with later publication in higher-rated academic journals.

Academic submissions should represent original empirical research or critical reviews of prior work that are relevant to markets in which the customer is a clinician or related professional, or the healthcare organisations in which they work. Academic papers are expected to balance theoretical foundations and rigor with relevance to a non-academic readership. Submissions that are not original or that are irrelevant to the industry are discouraged and will not be accepted.

Academic submissions should aim for a length of 4000-5000 words and should be written in a 3rd person, objective style. They should be referenced to reflect the prior work on which the paper is based. References should be presented in Vancouver format.

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Submissions for papers

All submissions to Journal of Medical Marketing should be made online at http://jmm.msubmit.net. Please read the instructions given on the web submission site carefully before commencing your submission.

Both academic and executive authors are invited to contact the editor directly if they wish to clarify the relevance of their submission to the journal or seek guidance regarding content before submission to the online site. In addition, academic or executive authors who wish to cooperate with other authors are welcome to contact the editor who may be able to facilitate useful introductions. Please send inquiries to the Editor Dr Brian D Smith at Brian.smith@pragmedic.com.

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Format of submissions

Contributions should be between 2,000 and 5,000 words in length. All submissions should be typewritten and double spaced.

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Abstract and keywords

All articles should be accompanied by a short abstract outlining the paper's aims and subject matter.

All articles should be accompanied by up to six keywords.

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Description of author(s)

All articles and papers should be accompanied by a short (about 100 words) description of the author(s) and, if appropriate, the organization of which he or she is a member.

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General guidelines

Authors should not seek to use the Journal as a vehicle for marketing any specific product or service.

Papers should be written in the third person and authors should avoid the use of personal pronouns, slang and any other language which is not in keeping with the professional and academic style of the Journal.

All acronyms such as titles of organisations etc. should be written out first in full and thereafter in their initials.

Authors must ensure that references to named people and/or organisations are accurate, not racist or sexist and without libellous implications.

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References

References in the text

The citations should follow the Vancouver system, marked by a superscript number, closed up to the preceding text, but outside any punctuation that is part of the surrounding sentence. Pairs of citations should be separated with an unspaced comma, thus,1,2 and ranges of citations with an en rule, thus.3–5

Personal communications should be listed as such where they are cited in the text, and not listed in the references.

    Example:
    Results have been reported (Don Graham, 1989, personal communication).

Articles not yet published should show ‘forthcoming’ in place of the year (in both the reference and the citation). ‘In press’ should be used in place of the volume, issue and page range details.

    Example:

    1. Sharp Parker, A.M. (forthcoming) Cyberterrorism: An examination of the preparedness of the North Carolina local law enforcement. Security Journal, in press.

List of References

References are placed in a consecutive numerical list at the end of the paper. The sequence follows the order of first-citation in the text. References cited only in tables or captions are placed in the sequence according to the first reference in the text to that table or figure. When a work is cited more than once, the number of the original reference should be repeated (not new numbers generating extra items in the reference list cross-referring back to the original).

Examples of correct forms of references for numerical style:

Book

    1. Slovic, P. (2000) The Perception of Risk. London: Earthscan Publications.

Edited volume

    2. Nye Jr, J.S., Zelikow, P.D. and King D.C. (eds.) (1997) Why People Don’t Trust Government. Cambridge, MA: Harvard University Press.

Chapter in book

    3. Flora, P. and Alber, J. (1981) Modernization, democratization, and the development of the welfare state. In: P. Flora and A.J. Heidenheimer (eds.) The Development of Welfare States in Europe and America. New Brunswick and London: Transaction Books, pp. 17–34.

Article in journal

    4. Thompson, K., Griffith, E. and Leaf, P. (1990) A historical review of the Madison model of community care. Hospital and Community Psychiatry 41(6): 21–35.

Article in newspaper

    5. Webster, B. (2008) Record bonus for Network Rail chief, despite Christmas chaos. The Times, 6 June: p1.

Newspaper or magazine article (without a named author)

    14. Economist (2005) The mountain man and the surgeon. 24 December, pp. 24–26.

Article online

    6. Gardener, T. and Moffatt, J. (2007) Changing behaviours in defence acquisition: a game theory approach. Journal of the Operational Research Society, advance online publication 28 November, doi: 10.1057/palgrave.jors.2602476.

Other online resource

    7. Green Party. (2005) Greens call for attack on asylum ‘push factors’. Green Party report, 4 March, http://www.greenparty.org.uk/index.php?nav=new&n=1838, accessed 9 March 2005.

Conference proceedings

    8. Sapin, A. (ed.) (1985) Health and the Environment. Proceedings of the Conference on Biological Monitoring Methods for Industrial Chemicals; 30–31 March 1984, Chicago, IL. Chicago: American Toxological Association.

Conference paper

    9. Harley, N.H. (1981) Radon risk models. In: A.R. Knight and B. Harrad, (eds.) Indoor Air and Human Health. Proceedings of the Seventh Life Sciences Symposium; 29–31 October, Knoxville, TN. Amsterdam: Elsevier, pp.69–78.

Papers/talks presented at a conference but not published

    10. Martin, S. (2003) An exploration of factors which have an impact on the vocal performance and vocal effectiveness of newly qualified teachers and lecturers. Paper presented at the Pan European Voice Conference; 31 August, Graz, Austria.

Dissertation/thesis

    11. Young, W.R. (1981) Effects of different tree species on soil properties in central New York. MSc thesis, Cornell University, Ithaca, NY.

Research papers/reports/working papers

    12. Bloom., G. et al (2005) Poverty Reduction During Democratic Transition: The Malawi Social Action Fund 1996-2001. Brighton, UK: Institute of Development Studies. IDS Research Report no. 56.

Mimeo

    13.Bond, S. A., Hwang, S., Lin, Z. and Vandell, K. (2005) Marketing Period Risk in a Portfolio Context: Theory and Empirical Estimates from the UK Commercial Real Estate Market. Cambridge, UK: Department of Land Economy, University of Cambridge (mimeo).

Speech

    15. Blair, A. (2003) Britain in the World. Speech to FCO Leadership Conference. London, 7 January.

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Photographs, illustrations and figures

Photographs and illustrations supporting articles and papers should be submitted where appropriate. Photographs should be good quality positives, printed from the original negatives and preferably in black and white only. Figures and other line illustrations should be submitted in good quality originals and a copy of the data should also be included.

Authors are requested to follow our instructions on how to prepare and submit their figures, for more information see www.palgrave-journals.com/pal/palgrave_artwork_guidelines.pdf.

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Review procedure

All contributions sent to the Publisher, whether they are invited or not, must bear the author's full name and address, even if this is not for publication. Contributions, whether published pseudonymously or not, are accepted on the strict understanding that the author is responsible for the accuracy of all opinion, technical comment, factual report, data, figures, illustrations and photographs. Publication does not necessarily imply that these are the opinions of the Editorial Board, Editors or the Publisher, nor does the Board, Editors or Publishers accept any liability for the accuracy of such comment, report and other technical and factual information. The Publisher will, however, strive to ensure that all opinion, comments, reports, data, figures, illustrations and photographs are accurate, insofar as it is within its abilities to do so. The Publisher reserves the right to edit, abridge or omit material submitted for publication.

All articles submitted for publication will be subject to a double-blind refereeing procedure.

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Authors are responsible for obtaining permission from copyright holders for reproducing through any medium of communication those illustrations, tables, figures or lengthy quotations previously published elsewhere. Add your acknowledgements to the typescript, preferably in the form of an "Acknowledgements" section at the end of the paper. Credit the source and copyright of photographs or figures in the accompanying captions.

The journal's policy is to own copyright in all contributions. Before publication, authors assign copyright to the Publishers, but retain their right to republish this material in other works written or edited by themselves, subject to full acknowledgement of the original source of publication.

The journal mandates the Copyright Clearance Center in the USA and the Copyright Licensing Agency in the UK to offer centralised licensing arrangements for photocopying in their respective territories.

No contribution will be accepted which has been published elsewhere, unless it is expressly invited or agreed by the Publisher.

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Accurate reproduction

All reasonable efforts are made to ensure accurate reproduction of text, photographs and illustrations. The Publisher does not accept responsibility for mistakes, be they editorial or typographical, nor for consequences resulting from them.

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Offprints and free copies

Authors will be given the opportunity to purchase offprints of their paper once typesetting has been finalised. The Publishers will send first-named authors up to three free copies of the issue containing their paper.