Journal of Medical Marketing http://www.palgrave-journals.com/jmm/current_issue/ Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Medical Marketing 1745-7904 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Medical Marketing http://www.palgrave-journals.com/pal/images/logos_b_o_w/jmm.gif http://www.palgrave-journals.com/jmm/ Editorial http://dx.doi.org/10.1057/jmm.2008.11 Editorial

Journal of Medical Marketing 8, 189 (June 2008). doi:10.1057/jmm.2008.11

Author: Leonard Lerer &

]]> Editorial Leonard Lerer doi:10.1057/jmm.2008.11 Journal of Medical Marketing 8, 189 (June 2008) Journal of Medical Marketing 8 3 189 190 In This Issue http://dx.doi.org/10.1057/jmm.2008.15 In This Issue

Journal of Medical Marketing 8, 191 (June 2008). doi:10.1057/jmm.2008.15

]]> In This Issue doi:10.1057/jmm.2008.15 Journal of Medical Marketing 8, 191 (June 2008) Journal of Medical Marketing 8 3 191 192 Medical science liaisons: A look to the future http://dx.doi.org/10.1057/jmm.2008.12 Medical science liaisons: A look to the future

Journal of Medical Marketing 8, 193 (June 2008). doi:10.1057/jmm.2008.12

Authors: Peter Dumovic, Jane Chin &

]]> Medical science liaisons: A look to the future Peter Dumovic Jane Chin doi:10.1057/jmm.2008.12 Journal of Medical Marketing 8, 193 (June 2008) June 6, 2008 Journal of Medical Marketing June 6, 2008 8 3 193 197 Risks of the Russian pharmaceutical market http://dx.doi.org/10.1057/jmm.2008.9 Risks of the Russian pharmaceutical market

Journal of Medical Marketing 8, 199 (June 2008). doi:10.1057/jmm.2008.9

Author: Andrey Rogachev &

]]> Risks of the Russian pharmaceutical market Andrey Rogachev doi:10.1057/jmm.2008.9 Journal of Medical Marketing 8, 199 (June 2008) May 23, 2008 Journal of Medical Marketing May 23, 2008 8 3 199 203 Pharma marketing in India: Opportunities, challenges and the way forward http://dx.doi.org/10.1057/palgrave.jmm.5050121 Pharma marketing in India: Opportunities, challenges and the way forward

Journal of Medical Marketing 8, 205 (June 2008). doi:10.1057/palgrave.jmm.5050121

Author: Vijay Bhangale &

]]> Pharma marketing in India: Opportunities, challenges and the way forward Vijay Bhangale doi:10.1057/palgrave.jmm.5050121 Journal of Medical Marketing 8, 205 (June 2008) Journal of Medical Marketing 8 3 205 210 Effects of mergers & acquisitions on the day-to-day work lives of general practitioners http://dx.doi.org/10.1057/jmm.2008.8 Effects of mergers & acquisitions on the day-to-day work lives of general practitioners

Journal of Medical Marketing 8, 211 (June 2008). doi:10.1057/jmm.2008.8

Authors: Oliver Kipp, Petra Leiding &

]]> Effects of mergers & acquisitions on the day-to-day work lives of general practitioners Oliver Kipp Petra Leiding doi:10.1057/jmm.2008.8 Journal of Medical Marketing 8, 211 (June 2008) May 23, 2008 Journal of Medical Marketing May 23, 2008 8 3 211 219 Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing http://dx.doi.org/10.1057/jmm.2008.4 Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing

Journal of Medical Marketing 8, 221 (June 2008). doi:10.1057/jmm.2008.4

Authors: Mathew Joseph, Deborah F Spake, Dana Moffett Godwin &

]]> Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing Mathew Joseph Deborah F Spake Dana Moffett Godwin doi:10.1057/jmm.2008.4 Journal of Medical Marketing 8, 221 (June 2008) February 15, 2008 Journal of Medical Marketing February 15, 2008 8 3 221 228 How consumers view dental advertising: An empirical analysis http://dx.doi.org/10.1057/jmm.2008.5 How consumers view dental advertising: An empirical analysis

Journal of Medical Marketing 8, 229 (June 2008). doi:10.1057/jmm.2008.5

Author: Homer Ronald Moser &

]]> How consumers view dental advertising: An empirical analysis Homer Ronald Moser doi:10.1057/jmm.2008.5 Journal of Medical Marketing 8, 229 (June 2008) Journal of Medical Marketing 8 3 229 240 Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies http://dx.doi.org/10.1057/jmm.2008.7 Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies

Journal of Medical Marketing 8, 241 (June 2008). doi:10.1057/jmm.2008.7

Authors: Alan Brown, Brian J Meenan, Dorian Dixon, Terry P Young, Michael Brennan &

]]> Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies Alan Brown Brian J Meenan Dorian Dixon Terry P Young Michael Brennan doi:10.1057/jmm.2008.7 Journal of Medical Marketing 8, 241 (June 2008) April 18, 2008 Journal of Medical Marketing April 18, 2008 8 3 241 255 Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model http://dx.doi.org/10.1057/jmm.2008.14 Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model

Journal of Medical Marketing 8, 257 (June 2008). doi:10.1057/jmm.2008.14

Author: Ramendra Singh &

]]> Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: A conceptual model Ramendra Singh doi:10.1057/jmm.2008.14 Journal of Medical Marketing 8, 257 (June 2008) Journal of Medical Marketing 8 3 257 268 New leadership for a new era http://dx.doi.org/10.1057/jmm.2008.6 New leadership for a new era

Journal of Medical Marketing 8, 269 (June 2008). doi:10.1057/jmm.2008.6

Author: Isabelle Cami &

]]> New leadership for a new era Isabelle Cami doi:10.1057/jmm.2008.6 Journal of Medical Marketing 8, 269 (June 2008) May 9, 2008 Journal of Medical Marketing May 9, 2008 8 3 269 272 ResearchWatch http://dx.doi.org/10.1057/jmm.2008.10 ResearchWatch

Journal of Medical Marketing 8, 273 (June 2008). doi:10.1057/jmm.2008.10

Author: Brian Smith &

]]> ResearchWatch Brian Smith doi:10.1057/jmm.2008.10 Journal of Medical Marketing 8, 273 (June 2008) May 23, 2008 Journal of Medical Marketing May 23, 2008 8 3 273 274