FREE ARTICLES

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

For more information about the journal visit www.palgrave-journals.com/jmm.

  1. The rise and fall of Baycol/Lipobay FREE

    Reinhard Angelmar

    Abstract | Full Text

  2. Marketing Masterclass-Excellence in medical marketing: Origins, definition and precursors FREE

    Brian Smith

    Abstract | Full Text

  3. Marketing Strategy-The need for new promotional models FREE

    Guenther Illert and Ralf Emmerich

    Abstract | Full Text

  4. Marketing Strategy-The Chinese pharmaceutical market: Dynamics and a proposed investment strategy FREE

    Hu Yuanjia, Carolina O.L. Ung, Bian Ying and Wang Yitao

    Abstract | Full Text

  5. Marketing Masterclass- Product differentiation for competitive advantage FREE

    Peter Dumovic and Daniel T Knowles

    Abstract | Full Text

  6. Promoting online sales of dental supplies FREE

    David Gadish

    Abstract | Full Text

  7. Digital Marketing-The rise of e-health: Current trends and topics on online health communications FREE

    Renata Schiavo

    Abstract | Full Text

  8. Contract sales organisations: Making the transition from tactical resource to strategic partnering FREE

    Beth Rogers

    Abstract | Full Text

  9. Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics FREE

    Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna and Howard R Moskowitz

    Abstract | Full Text

  10. What can the pharmaceutical world learn from consumer branding practice? FREE

    Giles D Moss

    Abstract | Full Text