Scrip's Guide to Successful Pharmaceutical Marketing

Journal of Medical Marketing (2000) 1, 88–89; doi:10.1057/palgrave.jmm.5040012

Colin Wright
PJB Publications, Richmond, Surrey, www.pjbpubs.com; January 2000; Scrip Reports Ref. BS981; 150 pp; £695

Philip Stern

Palgrave Macmillan Journals

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