Book Review
Journal of Medical Marketing (2000) 1, 90–91; doi:10.1057/palgrave.jmm.5040013
From Quackery to Credibility – Unconventional Healthcare in the Era of High-Tech Medicine
Gilbert Mertens
Informa Pharmaceuticals, London, www.informapharma.com; January 2000; ISBN: 1-86067-465-8; 336 pp; £495
Magnus Jaderberg
