Principles for Effective On-Line Pharmaceutical Marketing

Journal of Medical Marketing (2000) 1, 94; doi:10.1057/palgrave.jmm.5040015

Dr Andree Bates
Informa Pharmaceuticals, London, www.informapharma.com; December 1999; ISBN: 1-86067-469-0; 70 pp; £295

Damian Reynolds

Product Manager, Coloplast

Palgrave Macmillan Journals

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