TABLE OF CONTENTS
Volume 3, Issue 1 (December 2002)
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Editorial
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Human factors: A vital component in product development and launch
C Drake
J Med Market 3: 7-19; doi:10.1057/palgrave.jmm.5040098
Consumer orientation of public hospital websites in Spain
A O Sánchez and M T M Fuentes
J Med Market 3: 20-30; doi:10.1057/palgrave.jmm.5040099
Arthritis websites — Deconstructing the messages to identify strong versus weak performers
H R Moskowitz, B Itty, R Asami, C Fink and L Flores
J Med Market 3: 31-48; doi:10.1057/palgrave.jmm.5040100
Quality gap, quality of work life and their impact on the performance of an ophthalmologic department
G Labiris, A Petounis, G Kitsos, M Aspiotis and K Psillas
J Med Market 3: 49-55; doi:10.1057/palgrave.jmm.5040101
Miscellaneous
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Strategic issues facing SMEs in the life sciences sector
B Sprigings
J Med Market 3: 59-64; doi:10.1057/palgrave.jmm.5040103
Strategic trends facing the pharmaceutical industry and their implications for marketing skills development
G Butler
J Med Market 3: 65-68; doi:10.1057/palgrave.jmm.5040104
E-business in the pharmaceutical industry
L Lerer
J Med Market 3: 69-73; doi:10.1057/palgrave.jmm.5040105
Intellectual property rights: Their implications for medical marketers
B Driscoll
J Med Market 3: 74-79; doi:10.1057/palgrave.jmm.5040106
