Paper

Journal of Medical Marketing (2003) 3, 101–113; doi:10.1057/palgrave.jmm.5040110

Marketing healthcare in Third World countries

Linda Jane Coleman1 and Michael P Wood2

  1. 1Marketing Department, School of Business, Salem State College, Salem, MA, 01970, USA. Tel: +1 978 542 7231; Fax: +1 978 542 6027; Email: linda.coleman@salemstate.edu
  2. 2Marketing Director at Century 21 deAN Associates, Peabody, Massachusetts

Revised 24 January 2003.

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Abstract

This paper examines the imbalance of need and expense of healthcare throughout the world, specifically situations, challenges, and opportunities in Third World countries. The various diseases, countries, companies and creative solutions are discussed. Also reviewed are various influences, systems, successes and 'work in progress' in regards to healthcare. The paper addresses short-term and long-term, urgent and ongoing, present and potential dilemmas in healthcare internationally, including pirating.

Keywords:

healthcare, Third World, marketing, developing countries, developed countries

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