TABLE OF CONTENTS
Volume 3, Issue 2 (April 2003)
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Editorial
Editorial: Sometimes we need 'a blank slate'
Brian Smith
J Med Market 3: 93-94; doi:10.1057/palgrave.jmm.5040108
Guest Editorial: Seven points for an innovation-friendly climate: 'Innovative medical technologies must not be withheld from patients'
Joachim M Schmitt
J Med Market 3: 95-97; doi:10.1057/palgrave.jmm.5040109
Papers
Marketing healthcare in Third World countries
Linda Jane Coleman and Michael P Wood
J Med Market 3: 101-113; doi:10.1057/palgrave.jmm.5040110
Understanding the mind of the customer through category analysis of messaging: The case of menopause
Carly Fink, Angus Hughson, Barbara Itty, Andrew Shand and Howard R Moskowitz
J Med Market 3: 115-130; doi:10.1057/palgrave.jmm.5040111
Learning to be NICE: Technology assessment as marketing at the National Institute for Clinical Excellence
Mark Duckenfield
J Med Market 3: 131-144; doi:10.1057/palgrave.jmm.5040112
Marketing to win market share — The role of doctor sentiment and benchmarking
Andrée Bates and Edwin Bailey
J Med Market 3: 145-152; doi:10.1057/palgrave.jmm.5040113
An empirical investigation of marketing strategy quality in medical markets
Brian Smith
J Med Market 3: 153-162; doi:10.1057/palgrave.jmm.5040114
