Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan
Content: application/x-research-info-systems
TY  - JOUR
AU  - Eggleston, Richard
TI  - Commercial strategies for implementation of branding and OTC switching policies
JA  - J Med Market
PY  - 2003/06/01/print
VL  - 3
IS  - 3
SP  - 250
EP  - 254
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/palgrave.jmm.5040128
ER  -