Digital Strategies in the Pharmaceutical Industry

Journal of Medical Marketing (2003) 3, 334–336; doi:10.1057/palgrave.jmm.5040135

Leonard Lerer and Mike Piper
Palgrave Macmillan, Basingstoke UK; January 2003; ISBN 1-4039-0379-4; 240pp; £27.50; hardback

Mas Muttalib

Specialist Team Manager, Fujisawa, UK, Email: mas_muttalib@yahoo.co.uk

Palgrave Macmillan Journals

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