TABLE OF CONTENTS
Volume 3, Issue 4 (September 2003)
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Editorial
Editorial 'Wonderful theory: Wrong species'
Brian Smith
J Med Market 3: 260-262; doi:10.1057/palgrave.jmm.5040129
Papers
Potential benefits and challenges of e-detailing in Europe
Roger Heutschi, Christine Legner, Andreas Schiesser, Vladimir Barak and Hubert Österle
J Med Market 3: 263-273; doi:10.1057/palgrave.jmm.5040130
An international market entry model for pharmaceutical companies: A conceptual framework for strategic decisions
Rajshekhar G Javalgi and Robert F Wright
J Med Market 3: 274-286; doi:10.1057/palgrave.jmm.5040131
Success and failure in marketing strategy making: Results of an empirical study across medical markets
Brian Smith
J Med Market 3: 287-315; doi:10.1057/palgrave.jmm.5040132
Advertising, consumer behaviour and health: Exploring possibilities for health promotion
Bob M Fennis
J Med Market 3: 316-326; doi:10.1057/palgrave.jmm.5040133
Morality on the march in the healthcare community: Is it time for medical marketers to find out more about healthcare ethics?
Steffan Phillips
J Med Market 3: 327-333; doi:10.1057/palgrave.jmm.5040134
