TABLE OF CONTENTS
Volume 4, Issue 1 (January 2004)
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Editorial
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Market Metrics: The global pharmaceutical market 2003
Yvonne Martin
J Med Market 4: 12-14; doi:10.1057/palgrave.jmm.5040137
Marketing Strategy — Innovation in pharmaceutical marketing strategy: How to overcome the 30-second detailing dilemma
Alasdair Mackintosh
J Med Market 4: 15-17; doi:10.1057/palgrave.jmm.5040138
Market Dynamics — In search of double-digit revenue growth: Can big pharma hit its numbers?
Linda McNamara
J Med Market 4: 18-26; doi:10.1057/palgrave.jmm.5040139
Physicians' perceptions of pharmaceutical sales representatives: A model for analysing the customer relationship
Robert F Wright and William J Lundstrom
J Med Market 4: 29-38; doi:10.1057/palgrave.jmm.5040140
The emerging homecare market in Greece: A prospective economic model for the development of a reimbursement policy by insurance funds
Georgios Labiris and Dimitrios Dogramatzis
J Med Market 4: 39-45; doi:10.1057/palgrave.jmm.5040141
Use of personal digital assistants in pharmaceutical detailing: Perceptions of sales representatives
Sung J Shim
J Med Market 4: 47-53; doi:10.1057/palgrave.jmm.5040142
A brand logic for pharma?: A possible strategy based on FMCG experience
Giles Moss and Isabelle Schuiling
J Med Market 4: 55-62; doi:10.1057/palgrave.jmm.5040143
Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France
Pierre Chandon
J Med Market 4: 65-73; doi:10.1057/palgrave.jmm.5040144
Miscellaneous
Case Commentary — Innovative marketing strategies after patent expiry
Pierre Chandon, Anthony J Knight and Tony Booley
J Med Market 4: 74-77; doi:10.1057/palgrave.jmm.5040145
