Editorial

Leonard Lerer Managing Editor

J Med Market 7: 183-184; doi:10.1057/palgrave.jmm.5050095

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In This Issue FREE

J Med Market 7: 185-187; doi:10.1057/palgrave.jmm.5050094

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Marketing Strategy
Making sense of industry dynamics: Is there still value in strategic group research?

Graham Leask

J Med Market 7: 189-202; doi:10.1057/palgrave.jmm.5050084

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Marketing Innovation
Medical device prices follow the experience curve

Alan Brown, Brian J Meenan and Terry P Young

J Med Market 7: 203-212; doi:10.1057/palgrave.jmm.5050086

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Marketing Masterclass
The rigours of regulatory approval: Successfully navigating a pharmaceutical brand name through the global regulatory environment

Beatrice Ellerin and John Breen

J Med Market 7: 213-222; doi:10.1057/palgrave.jmm.5050089

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Marketing Masterclass
Category captain management: An alternative to the blockbuster model?

Bill Trombetta

J Med Market 7: 223-234; doi:10.1057/palgrave.jmm.5050093

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A new intelligent tablet reminder device – Do health professionals find it of therapeutic value?

Arne Christensen, Lona Louring Christrup, Paul Erik Fabricius and Ebba Holme Hansen

J Med Market 7: 235-243; doi:10.1057/palgrave.jmm.5050088

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Between strategy and change: Reformulating the medicines industry in an enlarged Europe

Rossen Kazakov

J Med Market 7: 245-253; doi:10.1057/palgrave.jmm.5050096

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Individualised health marketing using SMS — A smoking cessation case

Claus Møldrup

J Med Market 7: 255-259; doi:10.1057/palgrave.jmm.5050087

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Case Commentary

Douglas Schein

J Med Market 7: 261-262; doi:10.1057/palgrave.jmm.5050090

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Case Commentary

Kerry Gilzene

J Med Market 7: 263-264; doi:10.1057/palgrave.jmm.5050091

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The future of R&D leadership

Taco van der Feltz

J Med Market 7: 265-267; doi:10.1057/palgrave.jmm.5050092

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ResearchWatch

Brian D Smith

J Med Market 7: 269-271; doi:10.1057/palgrave.jmm.5050085

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