Content-type: text/application/x-research-info-systems Provider: Palgrave Macmillan Ltd Content: application/x-research-info-systems TY - JOUR AU - Ellerin, Beatrice AU - Breen, John TI - Marketing MasterclassThe rigours of regulatory approval: Successfully navigating a pharmaceutical brand name through the global regulatory environment JA - J Med Market PY - 0000///print VL - 7 IS - 3 SP - 213 EP - 222 SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050089 ER -