Content-type: text/application/x-research-info-systems

Provider: Palgrave Macmillan Ltd
Content: application/x-research-info-systems
TY  - JOUR
AU  - Trombetta, Bill
TI  - Marketing MasterclassCategory captain management: An alternative to the blockbuster model?
JA  - J Med Market
PY  - 0000///print
VL  - 7
IS  - 3
SP  - 223
EP  - 234
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/palgrave.jmm.5050093
ER  -