Content-type: text/application/x-research-info-systems Provider: Palgrave Macmillan Content: application/x-research-info-systems TY - JOUR AU - Moss, Giles D TI - What can the pharmaceutical world learn from consumer branding practice? JA - J Med Market PY - 0000///print VL - 7 IS - 4 SP - 315 EP - 320 SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050102 ER -