Book Review

Journal of Medical Marketing (2008) 8, 87–88. doi:10.1057/palgrave.jmm.5050112

Pharmaceuticals — Where's the brand logic?

Giles D. Moss

The Haworth Press Inc.; 2007: ISBN 978-0-7890-3259-1; 224pp; $32.95; paperback

Reviewed by Mike Owen¹

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