Science business: The promise, the reality and the future of biotech

Journal of Medical Marketing (2008) 8, 85–86. doi:10.1057/palgrave.jmm.5050114

Gary P. Pisano

Harvard Business School Press, Boston, MA; November 2006: ISBN-13: 978 1591398400; 237pp; $29.95; hardback

Reviewed by Brian D Smith¹

¹Pragmedic Limited, Hertfordshire, UK

Palgrave Macmillan Journals

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