Journal of Medical Marketing

FIGURES AND TABLES

FROM:

Marketing Economics
Pricing and reimbursement: Towards a holistic approach

Yorn Schmidt and Roman Rittweger

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Figure 1 - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Figure 1.

Example Germany — though pricing/reimbursement looks straightforward, a multi-variate view on pricing is fundamental

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Figure 2.

The price building process

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Table 1 - Key drivers for determining a coherent reimbursement strategy - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Table 1 - Key drivers for determining a coherent reimbursement strategy.

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