TABLE 1

FROM:

Marketing Economics
Pricing and reimbursement: Towards a holistic approach

Yorn Schmidt and Roman Rittweger

Table 1. Key drivers for determining a coherent reimbursement strategy

Category	Key drivers	Variables for input model*
Regulatory requirements
	Regulatory framework
	Payor infrastructure
	Governmental	N
	Autonomous price committees
Commercial setting
	Market size	P
	Individual country market potential/market share estimate	P
	Lifecycle	P
	Competition/comp. pricing	P
	Expected product USP	N
	Supply chain (threat of parallel trade, dilution of retail market by hospital supply)	N
Clinical and pharmacoeconomic value
	Innovation vs me-too	N
	Availability of outcomes model	N
	Clinical evidence	N/P
	Guideline compliance	N
Health care setting
	National and regional health care framework	N
	Purchasing networks	N
	Hospital vs retail infrastructure	N
	Allocation of additional budgets	N

^* P, parametric; N, non-parametric.