TABLE 1

FROM:

Digital Marketing
The rise of e-health: Current trends and topics on online health communications

Renata Schiavo

Table 1. Features influencing online communications quality

Evidence-based, referenced and regularly updated information

Peer review or professional authorship process

Transparency about information source and/or health organisation's history, mission, activities and goals

Information endorsement by key opinion leaders (KOLs) and other health organisations

Source accreditation by reputable accrediting institutions

Grant and conflict of interest disclosure

Clarity on intended use of personal data

Reputable and/or community-based sources and spokespeople

Culturally competent format that translates into visual and graphic appeal, and adequate use of language

Easy navigation

Audience-driven resources and tools, including audience feedback mechanisms

Inclusion of design features and tools that help create bridges among different key audiences

Integration with services and other health communication interventions