Journal of Medical Marketing

TABLE 2

FROM:

Digital Marketing
The rise of e-health: Current trends and topics on online health communications

Renata Schiavo

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Table 2. Most common uses of the internet by health organisations

Figure and tables index
Professional health organisations Voluntary, patient and advocacy organisations
Organisational visibilityOrganisational visibility
AdvocacyAdvocacy
Continuing medical education (CME)Virtual support groups for patients and family caregivers
Disease-specific resourcesFundraising
Professional networkingVolunteer recruitment
Media/press relationsDisease profiling/risk assessment tools
Dissemination of new health policies/standards of careMedia relations
Online publications and reportsDisease-specific materials and reports
FundraisingPublicity of ongoing activities/programmes/events (online and offline)
Publicity of ongoing activities/programmes/ events (online and offline) 
Figure and tables index
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