Journal of Medical Marketing

TABLE 1

FROM:

Strategic alliances and competitive performance in the pharmaceutical industry

Francisco Rocha Gonçalves and Vítor da Conceição Gonçalves

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Table 1. Measures

Figure and tables index
Dimension Latent variables Measure type Indicators Data
Financial performanceFinancial performance (PRF)Ratio measureProfitability: net profit divided by sales volume in year 2004Coface
     
Market positionMarket share (MSH)Ratio measureFirms' sales in retail drug markets divided by total sales of all firmsIMS
 Growth (GRW)Ratio measureSales in 2004 minus sales in 2000IMS
     
AlliancesAlliance portfolio (ALI)Latent formative construct (index)Built from counting alliances of four categories: R&D alliances settled prior to 2001, and after; Marketing alliances settled prior to 2001, and afterSurvey
     
Alliance management capabilityAlliance management capabilitySecond-order latent formative construct (first-order components are explained below).Built from the scores of three components, identified by Lambe, Spekman and Hunt (2002): experience, managers' skills and proactivitySurvey
 Experience with previous alliancesLatent reflexive construct, derived from perceptual measuresThree indicators measured using a Likert scale, ranging between 1 and 7Survey
 Managers' skills at managing alliancesLatent reflexive construct, derived from perceptual measuresThree indicators measured using a Likert scale, ranging between 1 and 7Survey
 Proactivity towards new alliancesLatent reflexive construct, derived from perceptual measuresThree indicators measured using a Likert scale, ranging between 1 and 7Survey
     
InnovationPortfolio reconFigure (with innovative drugs) between 2001 and 2004 (RCI)Latent reflexive constructTwo indicators: increased weight of innovative drugs in firms' portfolios; count of new innovative productsIMS; FDA
     
 Portfolio reconfig. (with generic drugs) between 2001 and 2004 (RCG)Latent reflexive constructTwo indicators: increased weight of generic drugs in firms' portfolios; count of new generic productsIMS; Infarmed
Figure and tables index
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