Editorial FREE

Leonard Lerer Managing Editor

J Med Market 8: 1-2; doi:10.1057/palgrave.jmm.5050134

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In This Issue FREE

J Med Market 8: 3-4; doi:10.1057/palgrave.jmm.5050135

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Marketing Masterclass
Product differentiation for competitive advantage FREE

Peter Dumovic and Daniel T Knowles

J Med Market 8: 5-8; doi:10.1057/palgrave.jmm.5050122

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Digital Marketing
The rise of e-health: Current trends and topics on online health communications FREE

Renata Schiavo

J Med Market 8: 9-18; doi:10.1057/palgrave.jmm.5050132

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Marketing Economics
Pricing and reimbursement: Towards a holistic approach FREE

Yorn Schmidt and Roman Rittweger

J Med Market 8: 19-22; doi:10.1057/palgrave.jmm.5050128

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Marketing Strategy
The need for new promotional models FREE

Guenther Illert and Ralf Emmerich

J Med Market 8: 23-30; doi:10.1057/palgrave.jmm.5050124

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Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents FREE

Joakim Rehne and Claus Møldrup

J Med Market 8: 31-38; doi:10.1057/palgrave.jmm.5050120

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Contract sales organisations: Making the transition from tactical resource to strategic partnering FREE

Beth Rogers

J Med Market 8: 39-47; doi:10.1057/palgrave.jmm.5050119

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Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics FREE

Hollis Ashman, Samuel Rabino, Dorothy Minkus-McKenna and Howard R Moskowitz

J Med Market 8: 49-67; doi:10.1057/palgrave.jmm.5050113

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Strategic alliances and competitive performance in the pharmaceutical industry FREE

Francisco Rocha Gonçalves and Vítor da Conceição Gonçalves

J Med Market 8: 69-76; doi:10.1057/palgrave.jmm.5050133

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Strengthening corporate social responsibility in the pharmaceutical industry FREE

Diego Esteban

J Med Market 8: 77-79; doi:10.1057/palgrave.jmm.5050126

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ResearchWatch FREE

Brian D Smith

J Med Market 8: 81-83; doi:10.1057/palgrave.jmm.5050130

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Science business: The promise, the reality and the future of biotech FREE

Reviewed by Brian D Smith

J Med Market 8: 85-86; doi:10.1057/palgrave.jmm.5050114

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Pharmaceuticals — Where's the brand logic? FREE

Reviewed by Mike Owen

J Med Market 8: 87-88; doi:10.1057/palgrave.jmm.5050112

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