Content-type: text/application/x-research-info-systems TY - JOUR AU - Lerer, Leonard TI - Editorial JA - J Med Market PY - 0000///print VL - 8 IS - 1 SP - 1 EP - 2 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050134 ER -