Editorial FREE

Leonard Lerer Managing Editor

J Med Market 8: 89-90; doi:10.1057/palgrave.jmm.5050143

Abstract | Full Text | PDF

In This Issue FREE

J Med Market 8: 91-93; doi:10.1057/palgrave.jmm.5050145

Abstract | Full Text | PDF

Market Access

An innovative approach to developing and managing biopharmaceutical pricing strategy

Sanjay K Rao

J Med Market 8: 94-100; doi:10.1057/palgrave.jmm.5050118

Abstract | Full Text | PDF

Analytical Marketing

Better decision making for evaluating new medical device projects: A real options approach

Sukhvinder S Johal, Peter Oliver and Hywel C Williams

J Med Market 8: 101-112; doi:10.1057/palgrave.jmm.5050116

Abstract | Full Text | PDF

Marketing Masterclass

Pharmaceutical branding: 'To brand or not to brand'

Stephen Griffiths

J Med Market 8: 113-118; doi:10.1057/palgrave.jmm.5050125

Abstract | Full Text | PDF

Launching a fighter brand to cushion patent expiry: The case of Zocor

Christina Raasch

J Med Market 8: 119-126; advance online publication, February 1, 2008; doi:10.1057/palgrave.jmm.5050140

Abstract | Full Text | PDF

Marketing Strategy

Activation of evidence: A new approach to knowledge translation and closing the clinical care gap

Carlyle Ware, Charlie Buckwell, Stephen Small and Richard Wood

J Med Market 8: 127-136; doi:10.1057/palgrave.jmm.5050142

Abstract | Full Text | PDF

Digital Marketing

Promoting online sales of dental supplies

David Gadish

J Med Market 8: 137-143; doi:10.1057/palgrave.jmm.5050115

Abstract | Full Text | PDF

Wellness Marketing

Combination of marketing strategies for increase of anti-smoking drugs sales

Doroteya Naboko, Valentina Petkova and Zlatka Dimitrova

J Med Market 8: 144-150; doi:10.1057/palgrave.jmm.5050097

Abstract | Full Text | PDF

The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry

Richard A Heiens, Leanne C McGrath and Robert T Leach

J Med Market 8: 151-158; doi:10.1057/palgrave.jmm.5050131

Abstract | Full Text | PDF

How to reach consumers in a market where DTC is not allowed

Chang Dae Ham, Jong Woo Jun and Hyung-Seok Lee

J Med Market 8: 159-168; doi:10.1057/palgrave.jmm.5050123

Abstract | Full Text | PDF

Diabetes knowledge and physician compliance: Evidence of links in a large South African sample

Lynne Tudhope, Melani Prinsloo, Leyland Pitt and Bradley R Barnes

J Med Market 8: 169-176; advance online publication, December 28, 2007; doi:10.1057/palgrave.jmm.5050136

Abstract | Full Text | PDF

Case Commentary

Nic S Terblanche

J Med Market 8: 177-178; advance online publication, December 28, 2007; doi:10.1057/palgrave.jmm.5050137

Abstract | Full Text | PDF

Case Commentary

Christo Boshoff

J Med Market 8: 179-180; doi:10.1057/palgrave.jmm.5050138

Abstract | Full Text | PDF

ResearchWatch

Brian D Smith

J Med Market 8: 181-183; advance online publication, January 11, 2008; doi:10.1057/palgrave.jmm.5050139

Abstract | Full Text | PDF

Pharmaceutical metrics — Measuring and improving R&D performance

Reviewed by Alex Blyth

J Med Market 8: 184-185; doi:10.1057/palgrave.jmm.5050127

Abstract | Full Text | PDF

Tribute to David Wood, Founder and CEO of Interbrand Wood Healthcare

Michael Birkin

J Med Market 8: 186-187; advance online publication, February 1, 2008; doi:10.1057/palgrave.jmm.5050141

Abstract | Full Text | PDF

Marketing Masterclass
Product differentiation for competitive advantage FREE

Peter Dumovic and Daniel T Knowles

J Med Market 8: 188; doi:10.1057/jmm.2008.2

Abstract | Full Text | PDF