Book Review

Journal of Medical Marketing (2008) 8, 184–185. doi:10.1057/palgrave.jmm.5050127

Pharmaceutical metrics — Measuring and improving R&D performance

David S. Zuckerman
Gower Publishing Company, 2006: ISBN 978-0566086762; 148pp; £75.00/$144.95; hardback

Reviewed by Alex Blyth¹

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