Correction to: Journal of Medical Marketing (2008) 8, 5–8. doi:10.1057/palgrave.jmm.5050122

In the version originally published, copyright for this article was incorrectly attributed and a reference excluded from the reference list at the end of the paper. No copyright attribution statement should have been included.

Reference 9, missing in the original version, should read 'Bettman, J.R., Luce, M.F., & Payne, J.W. (1998). Constructive consumer choice processes. J. Consumer Res.25(3), 187–217'.