Content-type: text/application/x-research-info-systems TY - JOUR AU - Johal, Sukhvinder S AU - Oliver, Peter AU - Williams, Hywel C TI - Better decision making for evaluating new medical device projects: A real options approach JA - J Med Market PY - 0000///print VL - 8 IS - 2 SP - 101 EP - 112 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050116 ER -