Content-type: text/application/x-research-info-systems TY - JOUR AU - Ham, Chang Dae AU - Jun, Jong Woo AU - Lee, Hyung-Seok TI - How to reach consumers in a market where DTC is not allowed JA - J Med Market PY - 0000///print VL - 8 IS - 2 SP - 159 EP - 168 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050123 ER -