Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Griffiths, Stephen
TI  - Pharmaceutical branding: /`To brand or not to brand/'
JA  - J Med Market
PY  - 0000///print
VL  - 8
IS  - 2
SP  - 113
EP  - 118
PB  - Palgrave Macmillan Ltd
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/palgrave.jmm.5050125
ER  -