Content-type: text/application/x-research-info-systems TY - JOUR AU - Terblanche, Nic S TI - Case Commentary JA - J Med Market PY - 2007/12/28/online VL - 8 IS - 2 SP - 177 EP - 178 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050137 ER -