Content-type: text/application/x-research-info-systems TY - JOUR AU - Boshoff, Christo TI - Case Commentary JA - J Med Market PY - 0000///print VL - 8 IS - 2 SP - 179 EP - 180 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/palgrave.jmm.5050138 ER -