Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Raasch, Christina
TI  - Launching a fighter brand to cushion patent expiry: The case of Zocor
JA  - J Med Market
PY  - 2008/02/01/online
VL  - 8
IS  - 2
SP  - 119
EP  - 126
PB  - Palgrave Macmillan Ltd
SN  - 1745-7904
UR  - http://dx.doi.org/10.1057/palgrave.jmm.5050140
ER  -