Content-type: text/application/x-research-info-systems TY - JOUR AU - Dumovic, Peter AU - Knowles, Daniel T TI - Marketing MasterclassProduct differentiation for competitive advantage JA - J Med Market PY - 0000///print VL - 8 IS - 2 SP - 188 EP - 188 PB - Palgrave Macmillan Ltd SN - 1745-7904 UR - http://dx.doi.org/10.1057/jmm.2008.2 ER -